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The benefit of an AdDuplex campaign

I recently had the opportunity to give 11 lucky winners $200 in AdDuplex credits. They are allowed to use these credits for anything they want. I wanted to highlight the benefits of using those credits for a campaign.

Last year I wanted to boost the downloads of my app 1:Clock. I decided to try a campaign through AdDuplex. I invested in a campaign for about three weeks. During that time I stopped and started the campaign. I targeted different country options and varied the amount of impressions. Overall I was very happy with the number of downloads I got during this period.


The timelines are as follows

  1. Started the campaign
  2. US market focus only
  3. Worldwide market focus
  4. Lower impression amount
  5. Raise impression amount
  6. Campaign ended

After the campaign ended my downloads were a little higher than before but did not maintain the download count I saw during the campaign. I did get quite a few reviews during this time which really helped out the app going forward! If you have some marketing budget, I would suggest trying out AdDuplex.

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