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The benefit of an AdDuplex campaign

I recently had the opportunity to give 11 lucky winners $200 in AdDuplex credits. They are allowed to use these credits for anything they want. I wanted to highlight the benefits of using those credits for a campaign. Last year I wanted to boost the downloads of my app 1:Clock. I decided to try a campaign through AdDuplex. I invested in a campaign for about three weeks. During that time I stopped and started the campaign. I targeted different country options and varied the amount of impressions. Overall I was very happy with the number of downloads I got during this period. The timelines are as follows Started the campaign US market focus only Worldwide market focus Lower impression amount Raise impression amount Campaign ended After the campaign ended my downloads were a little higher than before but did not maintain the download count I saw during the campaign. I did get quite a few reviews during this time which really helped out the app going forward! If you have some marketing ... [More]

Using the new Ad Mediator control for Windows Phone

Microsoft announced today a new SDK to help monetize your Windows Phone apps. This SDK, called Ad Mediator allows you to integrate multiple ad providers into your app. We all know that PubCenter has not been performing well, even Microsoft. So, the tools team built this SDK to help developers easily earn money through ads. This is not a new concept. Windows Phone has had the AdRotator control for some time. Advantages of using Ad Medator The Ad Mediator will cycle between any of the ad providers that you configure. You are not guaranteed to get 100% fill rate. You are not guaranteed to get high eCPM. But you are guaranteed that if one provider does not have an ad, another provider will be used. Installing and using the SDK I’m not going to go over this topic except to say to follow the documentation online. Precautions I found that there are some things you need to be careful of. You must download and install the ad provider SDKs before configuring Ad Mediator. You do not need to dow... [More]